Our vision is to revolutionize baby and adult diapering and menstrual care by providing eco- friendly and reusable alternatives to single-use products, ensuring the highest standards of quality without compromising on affordability.
Protect Indonesia's main water sources by combating plastic pollution, especially from single – use diapers responsible for 50% of the issue, while also providing jobs for women and disadvantage people.
Health Improvement: To decrease the incidence of waterborne diseases such as cholera, hepatitis A, and typhoid by reducing water pollution. Additionally, we are committed to lowering the occurrence of skin rashes and urinary infections and anticipating improvements in antibiotic resistance through the use of our reusable products.
Community Empowerment: To create stable employment opportunities for local women and individuals with disabilities by involving them in the production of reusable diapers and menstrual pads, thereby fostering economic growth and social inclusion.
Adjustable Snap Buttons
Easy to wash and care
Liner that prevents leaking
Quick-Dry Inner
Made of cotton
Insert:
Several layers of micro fiber
Cotton 100% + PUL
Inner:
Soft and Easy to wash
Founder and CEO
Celia is an internationally recognized, award-winning social entrepreneur with over 16 years of leadership across Indonesia. She has led impactful programs with the UNDP, DFAT and DFID, World Vision International, and international companies in aquaculture and mining.
Her experience and skills include designing and implementing sustainable waste management systems, advancing circular and blue economy initiatives, supporting agriculture and aquaculture development, strengthening local economies, and driving the growth of MSMEs and entrepreneurship.
Advisor
Lany is a sustainability and gender specialist with a strong track record in advancing women's rights and sustainable development across ASEAN. She has led impactful projects with the Global Reporting Initiative (GRI),UNDP, and UNFPA focusing on sustainability reporting and addressing gender-based violence through inclusive, data-driven approaches.